The Client – Chupp’s Piano Service, Inc.
- 2015 – Current
- Services Rendered – Web Design & SEO, Google Ads, Social Media, Videography, Photography, Graphic Design, Content Writing, Ongoing Marketing Consulting, Marketing Press Releases.
Founded in 1975, Chupp’s Piano Service, Inc. is located in the small community of New Paris, Indiana. Over the past several decades, they have grown from a single piano technician to become one of the leading piano restoration facilities in the United States. Specializing in the rebuilding of vintage Steinway & Sons Grand Pianos, Chupp’s Piano Service has committed to continuing the art of piano rebuilding – and to growing and maintaining their online presence.
The Goal – Spreading the Word
After bouncing between several web marketing firms, Chupp’s Pianos understood that consistency was required in their online marketing. They required a website that worked not just as a digital billboard, but as a fully functioning online showroom, showcasing high-end inventory to national and even international clientele.
The Visuals
Creating a Digital Hub
The website, ChuppsPianos.com, serves as the digital hub and showroom for the growing piano restoration company. The site was fully redesigned in order to present a modern, clean experience for the potential client. Expert content was written, approved and implemented, diving into the details of piano restoration and repair. Through patient, content reliant SEO, the site has become one of the leading piano restoration websites in the world.
THE GARAGE PIANO – VIRAL DOCUMENTARY PIECE
“This is the story of the restoration of a Steinway & Sons Grand Piano. This instrument was left alone and neglected in a garage for over 20 years. This short documentary follows the rebuilding process and tells the story of the piano’s full restoration and rebirth. From replacing the keytops to extensively restoring the piano action, this piano documentary shows the work that goes into returning a vintage New York Steinway to its former glory.”
This documentary style video piece highlights the amazing work done at Chupp’s Piano Service. This piece has been utilized heavily within the greater internet marketing strategy and has been viewed over 80,000 times. Video, photography, written content. It all comes together to create a comprehensive marketing strategy.
The Project – The Key(s) to Sucess
We worked together to completely rebuild the website in a fresh, modern style that matches the prestige of their work. The site has been custom-tailored to increase engagement and to allow the end-user ease of communication. The store section of the website is not just a list of inventory, but a living, ever-changing showroom complete with hundreds of professional photographs and custom videos showing the tone and look of each musical instrument. Continued, content reliant SEO was implemented to help put ChuppsPianos.com in front of millions of eyeballs in Google searches. We also are entrusted with the ongoing Google Ads campaign featuring the company’s website. Since the beginning of our partnership, Skyflare Visual Media SEO work has resulted in a sustained traffic increase of over 2,900% percent. (as of mid-2020)
Marketing Craftsmanship
Chupp’s Piano Service was forward-thinking in their commitment to web marketing and ongoing improvement, setting the stage for sustained growth in a multi-century long industry. They have been a long-time partner of Skyflare Visual Media.